This course focuses on the importance of incorporating “thick data” – qualitative insights from individuals – alongside big data for making informed business decisions. The goal is to demystify big data and highlight its limitations, emphasizing the value of human-centric insights. The course teaches the skill of distinguishing between big data and thick data, and the method of utilizing qualitative insights to complement quantitative analysis. It is intended for professionals seeking to enhance their decision-making processes by understanding the human element behind the data.
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