Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertisingactually is, and try to remove some of the confusion around the subject.
This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.
https://www.classcentral.com/course/udemy-big_data_in_advertising-150626
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