This course explores the new age of advertising in the era of big data. The learning outcomes include gaining insights into customer acquisition costs, understanding big data competitors, and learning about building and branding in the data marketing landscape. The course covers topics such as the creative data divide, the future of data marketing, multichannel strategies, and personalized marketing. The teaching method involves insights and experiences shared by industry innovators. This course is intended for marketing professionals, business owners, and individuals interested in leveraging data for advertising purposes.
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